Quill and Cursor | Marketing Communications

public relations

Score some ink > 


plan your campaign  

develop your press kit  

cultivate your media contacts  

press releases  press events  

photo releases  targeted pitches


marketing

Create a buzz > 


develop your brand identity

produce stellar marketing collateral

brochures  rack cards

direct mail pieces  catalogues

newsletters  project management



advertising

Attract your audience >


develop killer concepts

make your message meaningful

design to deliver

print  &  radio  

 



web

Get seen, get social >


build your site for success

manage your content

grow your traffic & track the results

find and keep your fans and followers



Marketing Communications
for Non-Profits, Small Business and Big Thinkers

At Quill and Cursor, engaging, well crafted messaging forms the basis for a full range of expertly and creatively delivered communications tactics - public relations, advertising, marketing and online communications - all working together to consistently build your brand, your customer or constituent base, and your business.  


 


 

What's Clicking | QC blog

INFOGRAPHIC: Social Media Networks ~ Who's on Them & When to Use ThemINFOGRAPHIC: Social Media Primer ~ Who's on Which Networks, and When to Use Them

Modern marketing isn't complete without a social media component.  But which networks are right for you and your business?  Well, that depends on who you want to reach, the type and frequency of the messaging you want to impart and the quality of relationship you want to establish with your followers.  To help you on your way, here's a quick rundown of good-to-know info about four of the most popular social networking sites.  
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The Secret to SUCCESSENCEIn Marketing and in Life: Succeed by Knowing Your SUCCESSENCE

As a kid in grade school, I always excelled at those "what's the main idea" exercises in reading; I was always able to pick out the main points, and sometimes even more important, the overall feeling that the author was trying to convey.  Looking back now, I can see how that skill has played out in a larger way in my life, and how it has shaped the person I have become and the profession I gravitated to so naturally.  

Knowing how to dig deep and boil it all down to the essence of what makes something or someone unique and special, what they are really all about, has been the secret to my success - it's my very own story of what I like to call SUCCESSENCE.

Do you understand what SUCCESSENCE is?  Can you define your own?  The answer is crucial not only to getting a leg up in marketing your business, but getting ahead in life. 

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Newsweek-mad-men-cover

Vote for Your Favorite Vintage Ad in Newsweek's "Mad Men" Issue

AMC's wildly popular and wonderfully retro "Mad Men" series returns with its first new episode in 18 months this Sunday.  In honor of the much-heralded return, Newsweek veered into vintage mode itself this week, complete with some pretty wonderful retro ads.

There are 22 throw-back ads in all, some reprints of spots that were original to the era, some that are new but designed with a vintage feel.  View and vote on your favorites!

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