Super Bowl XLVII will go down in history, but not just because of the game.  No, if Twitter trends and Facebook feeds are any indication, a good portion of the competition, entertainment and drama were in the ads and in the power outage that spurred scores of one-liners - and at least one very smart and agile marketing move - on social media.

Boost your Facebook EdgeRank AND deliver super-customized posts by making good use of your Post Privacy Gating feature.  

Last night's debate was the most tweeted about event in U.S. political history. But when it was over, the clear winner and loser of the evening on Twitter weren't the candidates. And the results were both fantastically funny and horribly cringeworthy. In case you missed it, here they are for your viewing pleasure.  You're welcome.

We're thrilled to announce the winner of our Small Business Snapshot Contest on Facebook, who'll receive $4,000 in advertising space and marketing services!  Who rocked the contest and why do they "heart" their small business?  The winner is...

This morning when I logged on to Facebook, I was asked to take a survey.  I'm the curious sort and I don't mind voicing my opinion, so I clicked through to see what it was all about.  The contents of the survey are below.  Take a read through and see if you notice an underlying theme - one that has the potential to either scare or excite you business owners and marketers out there, depending on whether you're the glass half-empty or half-full type.  Then join me back down below for some wild speculation as to what it's all about....

The results of a 61 million person experiment conducted by UC San Diego in collaboration with Facebook have been released in the journal Nature today, and the findings may change the way we view the impact of activism through social media, often derisively called "slactivism."  The study's authors claim that about one-third of a million more people turned out on Election Day in 2010 due to a single Facebook message, a strong indicator that slactivism does indeed have an impact in the real world.

INFOGRAPHIC:  Who small business owners are, why they do it, how  they promote it, and their impact on the local community.  Impressive stuff.  And by the way - there are only 10 days left to enter our Small Business Snapshot contest on Facebook.  What could your small business do with $1,500 in marketing services from Quill and Cursor and another $2,500 in publicity and ad space from the Rhode Island Small Business Journal??  Not to mention all the small business love you'll feel by being featured in the contest, engaging your fans and customers, and - best of all - making new ones as word spreads! 

How the PVD Lady Project is Helping Awesome Women Do Amazing Things in Providence 

**UPDATE: 9/17/12 - Last chance to enter - get your photo in!**

Social media stalkers, set aside some time - this Cool Tool's for you.  : )

Let's face it – there are a lot of twits on Twitter. This post is for those of you who prefer not to inadvertently look like one.

Forget Tom and Katie.  Because if you work in, market on, or network through social media, there's a much more relevant breakup rocking your world.  And like the uncomfortable mutual friend, you don't want to have to choose sides.

With today's flood of media, images and social media profiles, the impression your business or organization makes in the blink of an eye is more important than ever.  Your logo is the most used, most powerful and most succinct vehicle for that impression.  And though the most effective logos are often the simplest in form, the process of getting there is anything but.  

Modern marketing isn't complete without a social media component.  But which networks are right for you and your business?  Well, that depends on who you want to reach, the type and frequency of the messaging you want to impart and the quality of relationship you want to establish with your followers.  To help you on your way, here's a quick rundown of essential info about four major social networking sites: Facebook, Twitter, LinkedIn and Google+.

 We all know by now that engaging in social media is a must in order to effectively market your business today. But for busy small business owners and time-crunched marketing staff alike, finding the time and inspiration to generate original and engaging content on a regular basis can seem like an insurmountable task. The return, however, makes it more than worth it.  Here, five ways to generate great content that both showcases your business and won’t leave you time-sucked or suffering from writer’s block.  

 As a kid in grade school, I always excelled at those "what's the main idea" exercises in reading; I was always able to pick out the main points, and sometimes even more important, the overall feeling that the author was trying to convey.  Not so different from what every business and organization must do to form a successful brand identity, messaging and marketing campaigns.  To succeed, you have to dig deep and boil it all down to the essence of what makes you special, what you're really all about,   Do you understand what SUCCESSENCE is?  Can you define your own?  

First Annual 5k to Kick Off Lyme Disease Awareness Month, Raise Awareness, Funds to Fight Disease

Stamford, CT (March 5, 2012) –  Time for Lyme, Inc. is holding its first annual Race Against Lyme at Cove Island Park in Stamford on Sunday, April 29. The 5k run and walk, timed to help kick off Connecticut’s Lyme Disease Awareness Month, is designed to raise awareness and funds to help fight Lyme and other tick-borne diseases.

AMC's wildly popular and wonderfully retro "Mad Men" series returns with its first new episode in 18 months this Sunday.  In honor of the much-heralded return, Newsweek veered into vintage mode itself this week, complete with some pretty wonderful retro ads.  There are 22 throw-back ads in all, some reprints of spots that were original to the era, some that are new but designed with a vintage feel.  View and vote on your favorites!

Group's Project Could Lead to Significant Advances in Diagnosis, Treatment of Lyme Disease

New Haven, CT (Feb. 7, 2012) – Dr. Eva Sapi, professor of cellular and molecular biology and director of the Lyme Disease Research Group at the University of New Haven (UNH), has been awarded a $5,100 grant by Time for Lyme, Inc. to help complete the final steps in a project that could lead to significant improvements in the diagnosis and treatment of Lyme disease.