With today's flood of media, images and social media profiles, the impression your business or organization makes in the blink of an eye is more important than ever. Your logo is the most used, most powerful and most succinct vehicle for that impression. And though the most effective logos are often the simplest in form, the process of getting there is anything but.
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As a kid in grade school, I always excelled at those "what's the main idea" exercises in reading; I was always able to pick out the main points, and sometimes even more important, the overall feeling that the author was trying to convey. Not so different from what every business and organization must do to form a successful brand identity, messaging and marketing campaigns. To succeed, you have to dig deep and boil it all down to the essence of what makes you special, what you're really all about, Do you understand what SUCCESSENCE is? Can you define your own?
"Thanks again for your outstanding contributions... you've done a top-notch job. I have found you multi-talented, flexible, detail-oriented, conscientious, positive and reliable. It's a pleasure to have you working with us!!" - Charlie Joyce, Director of Editorial Services, Providence College |
Quill and Cursor supports the success of great causes, businesses and institutions through an authentic and integrated approach to marketing and communications. We hone in on the heart of what makes our clients unique and valuable, and help them tell it to the world in a way that will influence, inspire and affect action among their target audience. We do this through the development of strong and strategic messaging that’s delivered creatively and consistently through marketing collateral, website development and social media.
