Fifty Shades of Brand Identity: What Colors Say About Your Business

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What-Colors-Say-About-Your-Brand-thmbWith today's flood of media, images and social media profiles, the impression your business or organization makes in the blink of an eye is more important than ever.  Your logo is the most used, most powerful and most succinct vehicle for that impression.  And though the most effective logos are often the simplest in form, the process of getting there is anything but.  

One important consideration? Colors. Here's what they tell your audience in the blink of an eye, and how to use them for maximum impact.

 

 

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Infographic via Marketo

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  • Jackie Champion Wednesday, 05 September 2012

    Hi there! You have such a wonderful post! I can really relate to what you have written here. Thank you for sharing this very interesting and informative post. I'll be looking forward for your other posts as well. Keep it up! C.A. Courtesy takes brand marketing and product demonstrations to the next level.
    Brand Marketing New England

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Guest Tuesday, 18 June 2013

Laura Dunn is owner of Quill and Cursor.  Since she can remember, she's been chronically curious, a pick-it-apart thinker and a lover of words and what they can do. In grade school she was fre...

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Quill and Cursor supports the success of great causes, businesses and institutions through an authentic and integrated approach to marketing and communications.  We hone in on the heart of what makes our clients unique and valuable, and help them tell it to the world in a way that will influence, inspire and affect action among their target audience.  We do this through the development of strong and strategic messaging that’s delivered creatively and consistently through marketing collateral, website development and social media.

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