Messaging
No matter what you do to promote your business or organization - marketing, advertising, web development, social media - none of it will be effective if you don't start with a solid brand identity and messaging that's clear, compelling, consistent and authentic to what YOU are all about. It's the foundation of all your other marketing efforts. Get it right, and you're golden.
Define your identity & tell your story with:
Branding & Strategic Messaging
Your business is built on your own unique personality and your passion - and your marketing should be too. Chances are good that you're not the only game in town. So what sets you apart? Your branding should not only answer this with gusto, but do so in a way that reflects your own unique personality and passion as well. And your messaging, in all its forms, must echo, support and elaborate on that branding at every turn.
Branding & Strategic Messaging services:
Logo design, tagline development
Development of vision and mission statements
Identification of target audiences; development of marketing personas
Key message development
Copywriting
There are many ways to tell your story, but you only have one story to tell. Tell it well.
Copywriting services:
Feature writing for member / alumni publications
E-newsletters
Blogging
Case statements
Annual reports
Marketing collateral
Public Relations
PR services:
Media List Development
Campaign Strategy
Writing & Distribution of Press Materials
Including press releases, media advisories, press kits, photo and video releases
Targeted Pitches to Traditional Media & Bloggers
A word from our clients...
"Hiring Quill & Cursor to revamp our website and business messaging was the best decision we could have made. Laura's writing and marketing expertise, attention to detail and genuine interest in our business came together to bring a more sophisticated and cohesive voice to our business collateral..." - Siobhan and Dr. Jeff Corey, Healing Paws Veterinary Rehabilitation Center |
Quill and Cursor supports the success of great causes, businesses and institutions through an authentic and integrated approach to marketing and communications. We hone in on the heart of what makes our clients unique and valuable, and help them tell it to the world in a way that will influence, inspire and affect action among their target audience. We do this through the development of strong and strategic messaging that’s delivered creatively and consistently through marketing collateral, website development and social media.
