No matter what you do to promote your business or organization - marketing, advertising, web development, social media - none of it will be effective if you don't start with a solid brand identity and messaging that's clear, compelling, consistent and authentic to what YOU are all about. It's the foundation of all your other marketing efforts. Get it right, and you're golden.
Define your identity & tell your story with:
Branding & Strategic Messaging
Your business is built on your own unique personality and your passion - and your marketing should be too. Chances are good that you're not the only game in town. So what sets you apart? Your branding should not only answer this with gusto, but do so in a way that reflects your own unique personality and passion as well. And your messaging, in all its forms, must echo, support and elaborate on that branding at every turn.
Branding & Strategic Messaging services:
Logo design, tagline development
Development of vision and mission statements
Identification of target audiences; development of marketing personas
Key message development
There are many ways to tell your story, but you only have one story to tell. Tell it well.
Feature writing for member / alumni publications
Media List Development
Writing & Distribution of Press Materials
Including press releases, media advisories, press kits, photo and video releases
Targeted Pitches to Traditional Media & Bloggers